Krishna Baidya’s Random Musings

SingTel’s new digital arm launching soon

Posted on: May 7, 2009

content-1241666341Following up on an earlier story (on March 16) about SingTel launching new digital arm, Marketing updated about the initiative’s status. According to the report SingTel’s mysterious new Digital Media subsidiary is officially to be unveiled on 13 May. Through the new web and mobile destination SingTel will focus on lifestyle and entertainment content. The initiative seems quite ambitious as the new platform aims to be “Singapore’s top website promising the latest content on all things Singaporean” on four key areas such as food and drink, things to do, shopping and entertainment. Though, as an end-user I hope it delivers as good as it sounds, however, I remain sceptical of its ability in such a venture. All the best to Varsha Rao (appointed CEO for the new arm) and co. to make it a great success.

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