Krishna Baidya’s Random Musings

BSNL & Smart DigiVision launch IPTV in Chennai

Posted on: May 7, 2009

bsnlOn 26th April, Indian telco Bharat Sanchar Nigam Ltd. (BSNL) has launched IPTV service called ‘MyWay BSNL‘ in the city of Chennai in association with Indian firm Smart Digivision, according to reports in local newspaper The Hindu.

This is quite an expected move for a telco to offer quad-play service in Indian market. This is surely a good news for end consumers as it offers alternatives to existing players. However, the service is not likely to be gain instant momentum in a competitive market where other players flexing muscles are Dish TV, Tata Sky, Big TV and Airtel DigitalTV and has very little differentiation.

The new service offers over 150 linear channels as well as video-on-demand and music-on-demand libraries, and a parental lock to block certain content.
BSNL plans to introduce features such as the ability to pause live TV in the near future. Customers can either rent the set-top box required for INR 50 (US$ 0.99) per month, plus a deposit of INR 1,000, or purchase it outright for INR 2,500.

A new operator of IPTV services, Smart Digivision delivered over the fixed-line networks of local telcos BSNL and MTNL, and was reported last month to have selected solutions from US firm SeaChange in order to enable its rollout of on-demand, broadcast and converged service offerings.

Its Super Value Pack (a bouquet of 126 Ch.) is priced only at Rs. 280 (about US$6). In Singapore, I pay about the same amount to StarHub for a single movie channel. Feels absurd???


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