Krishna Baidya’s Random Musings

Singapore pay TV players battle for British content

Posted on: June 9, 2009

  • British content now on Mio TV
  • Comes shortly StarHub’s announcement
  • BBC Worldwide and ITV content partners

Close on the heels of StarHub’s announcement of more BBC content on its pay TV platform, rival SingTel has unveiled the extent of its British content offering.

Come 15 July, mio TV will be able to broadcast selected content from BBC Worldwide TV Sales & Distribution and ITV Global Entertainment.

“These allow us to provide a comprehensive and high-quality range of the most current British content to our customers,” Low Ka Hoe, Director for IPTV Business, SingTel, said.

“We have observed a keen response to content offered on-demand, such as Season Pass, which allows viewers to access popular TV series as early as 24 hours after their US premiere. The BBC and ITV content on these channels will also be packaged to allow greater flexibility in the way it is viewed,” he said.

The new content will be offered as part of mio TV’s SuperSaver English Pack at $19.90 per month. As part of the channel restructuring, the current BBC linear channels on mio TV will no longer be available.

Pricing details for the new channels will be announced at a later date.

Source: Marketing Magzine


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