Krishna Baidya’s Random Musings

SingTel adding music to mobile user’s ear

Posted on: June 16, 2009

SingTel, Southeast Asia’s largest telco, on Sunday launched in Singapore a service that lets mobile subscribers download music files and videos which it hopes to introduce to other parts of Asia. Developed with Universal Music, SingTel hopes the web-based facility, called AMPed, will help it attract new customers as well as get existing subscribers to upgrade service plans. The two firms launched the new initiative at a media event attended by American pop star Lady Gaga.

“SingTel decided two years ago that the telco of the future needs to be more than just bits and bytes,” SingTel’s CEO for Singapore Allen Lew said. More than 50 percent of Singapore mobile users listened to music on their phones and SingTel needed to provide customers with information and entertainment as well, he said. SingTel, which owns Australia’s number two telco Optus and stakes in mobile phone companies in India, Thailand, Indonesia, the Philippines, Pakistan and Bangladesh, has been diversifying into content to reduce its reliance on “pure carriage.” It now provides a web-based pay TV service in Singapore as well as lifestyle Internet portals.

Rob Wells, senior vice president of digital at Universal Music, a unit of France’s Vivendi’s, said the firm hoped to develop similar services with other Asian telcos as it expected music sales via mobile phones to soar in coming years. SingTel and Universal Music’s AMPed works with 3G (or third generation) handsets from Nokia, Samsung, LG and Sony Ericsson.

Source: Reuters News

Advertisements

1 Response to "SingTel adding music to mobile user’s ear"

Your style is very unique in comparison to other people I have read stuff from.
I appreciate you for posting when you’ve got the opportunity, Guess I will just book mark this blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: