Krishna Baidya’s Random Musings

SingTel mio TV hits 100,000 subs – teams with ESPN STAR Sports for Football Frenzy

Posted on: July 9, 2009

SingTel announced that its mio TV service has surpassed its 100,000 customer mark. Milestone coincides with the service’s second birthday; all new and existing customers will be given a special selection of ten movies which they can watch on-demand for free.

SingTel also launched Football Frenzy, Singapore’s first multimedia social football experience, which will be available across the company’s online, mio TV and mobile platforms for the UEFA Champions League, UEFA Europa League and Italian Serie A soccer tournaments.

ESPN STAR Sports is a production partner for SingTel’s Football Frenzy offering, which includes four mio TV channels: three linear and one on-demand. SingTel holds the cross-platform rights to all 146 UEFA Champions League, 149 Europa League and 120 Serie A matches.

Asked whether the Football Frenzy experience had been created with the English Premier League (EPL) as their ultimate goal, Edward Yong, chief of content & media services group, SingTel, said it had been created around the UEFA soccer. “But we would like the EPL to see what we have done,” in optimizing these tournaments across all three platforms.

The entire Football Frenzy package, across broadband, mio TV and mobile will cost S$15.90 (US$11) per month for a 12-month package. There is no sign-up fee, no basic tier requirement for mioTV; the online offering can be accessed from non-SingTel broadband accounts; the mobile component is available only to SingTel Mobile customers.

Source: Television Asia

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