Krishna Baidya’s Random Musings

SingTel gets rights to English Premier League games

Posted on: October 1, 2009

Singapore operator wins pay-TV, Internet and mobile rights for three years.

Singapore Telecommunications Ltd. said Thursday that it won a bid for broadcast rights for its pay-television service to show Barclays Premier League football matches for three years from August 2010, beating out rival StarHub Ltd.

The rights to the English Premier League games are for pay-TV, as well as Internet and cellphones, and will last from August 2010 to May 2013, SingTel said in a statement.

The news is a blow for StarHub, the incumbent pay-TV operator that has broadcast the league’s matches in Singapore since 1997. It submitted a competing bid against SingTel and holds rights for the league’s matches until the end of the current season in mid-2010.

Given the popularity of the football league in Singapore, analysts had expected the bidding process to be fierce.

“BPL rights are one of the most iconic content, enabling the winner to gain/retain its foothold in the homes of consumers,” CIMB said in a recent report.

SingTel also secured the rights to a suite of sports networks and services from ESPN STAR Sports for its pay-TV service from mid-2010, it said. SingTel didn’t disclose any financial details, however.

Source: Dow Jones Newswires

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