Krishna Baidya’s Random Musings

Google building its own Android phone ??

Posted on: October 22, 2009

Google is planning to launch a branded smartphone that will bypass mobile operators and compete with handset vendors running its own Android platform, reported TheStreet yesterday citing an analyst source. Northeast Securities analyst Ashok Kumar, who claims to have talked to Google’s design partners about the plan, says the device will be sold via retailers rather than operators. By bypassing the operators, Google is aiming to offer a device that lets users determine the functions. The rumoured “unlocked, low-cost, Web-friendly touchscreen device” is also likely to undercut the Android phones being developed by the likes of Motorola, the report says. “It’s a bit of a departure from Google’s strategy, but I think the speculation is valid,” says Michael Cote of the Cote Collaborative.

Kumar predicts that the device could be launched by year-end, though others think this timeframe is optimistic. He adds that the device is likely to be based on Qualcomm’s Snapdragon platform but it is unclear who will actually build the device. The report noted that Google already has plans with computer-maker Quanta to build its own netbooks that will run on a Linux-based Google Chrome operating system (OS) and be available next summer. But TheStreet says that Taiwan’s HTC is the most likely vendor to build Google its own Android phone. HTC was an early supporter of the Android platform and already has four Android phones available in the marketplace. Neither Google, HTC nor Quanta were available to comment. A report this week by AdMob claims that Android has secured a 7 percent share of the smartphone OS market since launching a year ago.

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