Krishna Baidya’s Random Musings

Archive for the ‘Digital’ Category

2- to 11-year-olds make up 9.5% of Web users

imagesKids are coming online in droves — at a faster rate than the general Web population — and spending more and more entertainment time with the digital medium, according to a new study from Nielsen Online.

During the past five years, the kids’ Web universe has swelled by 18%; that compares with the 10% growth rate seen in the relative mature general Web population. As of May, the kids 2-11 audience had reached 16 million, or 9.5% of the active online universe.

That increase is particularly noteworthy in that it occurred during a period in which the number of kids under 14 in the U.S. declined by 1% (from July 2004 to July 2009, per the U.S. Census Bureau).

But even more eye-catching than the growth in the kids’ Web audience is its heavy surge in usage when compared to the rest of the Web. Across the board, the average Web user has been spending lots more time with the Internet — overall time spent is up 36% in the past five year, per Nielsen.

But kids seem to be living on the Web. Time spent online among kids has soared 63% during the past five years as they are increasingly drawn to watching videos and playing games.

According to Nielsen, kids 2-11 spent nearly seven hours online per month five years ago, versus 11 hours a month in 2009, with boys spending slightly more time than girls (7% more in May). That usage disparity is perhaps most evident in online video viewing, as boys accounted for 61% of video streams among kids on the Web and 57% of kids’ time spent viewing videos.

However, the kids online video landscape — once dominated by kids TV players Nickelodeon, Cartoon Network and Disney — is changing as options for kids and digital media buyers abound, the study shows.

Source: Mike Shields, Mediaweek


SingTel, Southeast Asia’s largest telco, on Sunday launched in Singapore a service that lets mobile subscribers download music files and videos which it hopes to introduce to other parts of Asia. Developed with Universal Music, SingTel hopes the web-based facility, called AMPed, will help it attract new customers as well as get existing subscribers to upgrade service plans. The two firms launched the new initiative at a media event attended by American pop star Lady Gaga.

“SingTel decided two years ago that the telco of the future needs to be more than just bits and bytes,” SingTel’s CEO for Singapore Allen Lew said. More than 50 percent of Singapore mobile users listened to music on their phones and SingTel needed to provide customers with information and entertainment as well, he said. SingTel, which owns Australia’s number two telco Optus and stakes in mobile phone companies in India, Thailand, Indonesia, the Philippines, Pakistan and Bangladesh, has been diversifying into content to reduce its reliance on “pure carriage.” It now provides a web-based pay TV service in Singapore as well as lifestyle Internet portals.

Rob Wells, senior vice president of digital at Universal Music, a unit of France’s Vivendi’s, said the firm hoped to develop similar services with other Asian telcos as it expected music sales via mobile phones to soar in coming years. SingTel and Universal Music’s AMPed works with 3G (or third generation) handsets from Nokia, Samsung, LG and Sony Ericsson.

Source: Reuters News

bsnlOn 26th April, Indian telco Bharat Sanchar Nigam Ltd. (BSNL) has launched IPTV service called ‘MyWay BSNL‘ in the city of Chennai in association with Indian firm Smart Digivision, according to reports in local newspaper The Hindu.

This is quite an expected move for a telco to offer quad-play service in Indian market. This is surely a good news for end consumers as it offers alternatives to existing players. However, the service is not likely to be gain instant momentum in a competitive market where other players flexing muscles are Dish TV, Tata Sky, Big TV and Airtel DigitalTV and has very little differentiation.

The new service offers over 150 linear channels as well as video-on-demand and music-on-demand libraries, and a parental lock to block certain content.
BSNL plans to introduce features such as the ability to pause live TV in the near future. Customers can either rent the set-top box required for INR 50 (US$ 0.99) per month, plus a deposit of INR 1,000, or purchase it outright for INR 2,500.

A new operator of IPTV services, Smart Digivision delivered over the fixed-line networks of local telcos BSNL and MTNL, and was reported last month to have selected solutions from US firm SeaChange in order to enable its rollout of on-demand, broadcast and converged service offerings.

Its Super Value Pack (a bouquet of 126 Ch.) is priced only at Rs. 280 (about US$6). In Singapore, I pay about the same amount to StarHub for a single movie channel. Feels absurd???

content-1241666341Following up on an earlier story (on March 16) about SingTel launching new digital arm, Marketing updated about the initiative’s status. According to the report SingTel’s mysterious new Digital Media subsidiary is officially to be unveiled on 13 May. Through the new web and mobile destination SingTel will focus on lifestyle and entertainment content. The initiative seems quite ambitious as the new platform aims to be “Singapore’s top website promising the latest content on all things Singaporean” on four key areas such as food and drink, things to do, shopping and entertainment. Though, as an end-user I hope it delivers as good as it sounds, however, I remain sceptical of its ability in such a venture. All the best to Varsha Rao (appointed CEO for the new arm) and co. to make it a great success.