Krishna Baidya’s Random Musings

Posts Tagged ‘T-Mobile

T-Mobile USA has launched a new unlimited mobile plan available to customers outside of a contract in a bid to compete with prepaid rivals such as Leap Wireless and MetroPCS.  The new plan will offer unlimited talk, text and Web surfing for US$79.99 a month to customers who do not want to sign up for a long-term contract, which typically lasts 2 years. Earlier this year (March) it started offering ” Unlimited Loyalty Plan”, unlimited minutes on an individual line for $49.99/ month and unlimited minutes on a two-line Family plan for $89.99/ month, to its customer who have been with the carrier for at least 22 months with a reliable payment history. Now, the company is believed to extend the $50/ month unlimited service for non-contract customers. The new deal represents a 20 percent discount on T-Mobile’s standard unlimited monthly fee for contract customers, though subscribers to the new deals will be required to pay a higher fee for a handset.

The introduction of unlimited monthly prepaid plans in the US was pioneered by Sprint subsidiary Boost Mobile, which launched a US$50 monthly plan in January. The plan has since been replicated by a number of its prepaid rivals and has led to a fierce price war in the prepaid low-end segment.

This is quite a bid to attract customer to its network and will not be surprising the beginning of a price war. As a end user, I am not complaining. Other broader implication is more subtle (but non-avoidable in my opinion) where mobile carrier too is following suit of ISPs in becoming nothing but a dumb pipe. It will be interesting to see how long more other operators across the world can wait before forced to accept this very fact.

Giving a firm release date to one of the most anticipated new mobile devices to run on the Android operating system, from Google Inc.(GOOG), Amazon’s United Kingdom site is listing the HTC Hero for pre-ordering. The smartphone will begin shipping on July 15; it’s expected to become available in the U.S. later this year.

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Based on the mobile O.S. developed by Google, the Hero also features HTC Sense, the Taiwanese company’s new user-interface, which offers a 3.2-inch capacitive touch screen along with gesture controls and customizable widgets and icons that can be quickly launched from the home screen. If you have missed on the promises, you could check them out at the video link in youtube.

The Hero, which will be offered by the U.K. through Orange and T-Mobile, will also be sold in an unlocked version that’s not tied to a single carrier. The dual-band cellular/WiFi device will cost $712 with no carrier contract.

The Hero also includes support for Adobe Flash Web-content software, something the iPhone, from Apple(AAPL), lacks.

The Hero is the third Android-based device to hit the market. Several other manufacturers are hurrying to get Android mobile devices to market before the Christmas gift season this year.