Posts Tagged ‘Windows mobile’
Gartner predicts that worldwide sales of smartphones will grow by 29 percent year-on-year to reach 180 million units in 2009, overtaking notebooks in total unit terms. The research firm adds that it expects smartphone sales revenue to reach US$191 million by 2012, higher than end user spending on mobile PCs, which is forecast to reach US$152 million by the same point. Currently smartphones account for 14 percent of overall mobile device sales, but Gartner expects by 2012 they will make up around 37 percent of global handset sales. However, it adds that the PC vendors’ cumulative share (Apple excluded) of the smartphone market has remained static at around 1 percent and is unlikely to rise above 2 percent during the next three years, highlighting the challenges faced by PC vendors looking to tap into smartphones.
“PC vendors will find it difficult to simply use existing supply chains and channels to expand their presence in the smartphone market,” said Roberta Cozza, principal research analyst at Gartner. “The smartphone and notebook markets are governed by different rules when it comes to successfully marketing and selling products.” Gartner notes that PC vendors have traditionally introduced smartphones based on the Windows Mobile platform, which have mainly attracted business users. But it adds that PC vendors will face extreme challenges in having to adapt and base their smartphone offerings on a consumer-focused value proposition based on short life cycles, fashion design, hardware and software platform diversity.